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How to measure brand awareness

Sprout Social

Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. This, coupled with positive customer interactions and repeat purchases, signals strong customer trust and loyalty to your brand.

Brands 110
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112
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Role of artificial intelligence in marketing

Sprout Social

This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Sentiment 132
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The case for better social media technology in 2024

Sprout Social

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 128
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Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 114
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

More than 80% of respondents to the Hootsuite 2022 Social Trends survey said they are confident in quantifying social ROI. In the Hootsuite 2022 Social Trends survey, marketers report finding Instagram and Facebook less effective while TikTok and Pinterest are growing in importance. This aggregate number generally ends up in reports.

ROI 113