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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website.

SEO 239
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Dark social is a big issue because most social networks are closed gardens. Especially, for B2B and Considered Purchase marketing. Statcounter.

Software 101
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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

Search Engines / SEO. SEO Horror Stories: Search, Social and Content Tricks to Avoid – Be sure you don’t suffer the ghoulish effects of bad SEO decisions. Social Media / Social Networking. Here is a 7-step guide to what’s keeping you from achieving your best.

Mashup 117
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. SearchPaid. When you think about search and paid the first thing that comes to mind is Google AdWords.

Wiki 178
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Specialization: PPC + Paid Marketing Strategy. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Search Engine Watch. Google’s legendary Matt Cutts has called Search Engine Watch a “must-read.” WordStream.

Adwords 60
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

I find it to be very accurate and it’s great that I can see how much of my competitor’s traffic is coming from search engines, and what are their best referrals.” Sample review: “Rival IQ is a social media competitive analysis tool. Showcase reviews: Siasat, Social Media Examiner. 6) Rival IQ.

Tools 100