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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239
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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

7 Outstanding Example Presentations Using Prezi – Want content beyond text? See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. 31 Tricks To Be A Superstar Blogger – No blogger wants their blog to appear haunted.

Mashup 117
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Does your brand come up in relevant conversations about the type of products you sell? Social media share of voice metrics extract insights from authentic conversations that are happening on social media. Sprout Social’s social listening tools are one way to gain these insights from customer conversations.

SEO 144
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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. Lead Capture Forms.

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

These are really just “subcategories” and can be placed under paid, owned, or earned. Paid is anytime you pay to leverage a channel to get your message out. For example if you have an infographic that is a core part of your content strategy then paying for placements on sites like Digg, Reddit, StumbleUpon, etc.

Wiki 178
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are near the end of this post. Google Review Count: 400,000. 8) TalkWalker.

Tools 100
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords.