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Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. Regardless of who built the site, the meta tags that lie underneath can tell you a lot about what a company thinks they are, of how they view themselves. Metas are your descriptors of you and your company. It starts there.

Adwords 138
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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120
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We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" Could Porsche and their media company not ask to sponsor content on any number of other online publishing platforms? media company.

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Do Robots Make Better Marketers Than Humans?

Twist Image

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? google adwords. google adwords. Tags: ad agency. Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ?

Marketing 109
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The Social Media Analytics Compass: What and How to Measure

Razor Social

For some companies traffic is enough. Supports – Facebook, Twitter, YouTube, Vine, Pinterest, Instagram, Google+, Twitter and LinkedIn. You can then name this ‘collection’ and assign any tags that further describe what the report is about. Monitors AdWords traffic generated. What are the main features?

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

7) Everyone does not need a Facebook page, just like everyone doesn’t need a Pinterest account. If they hate your company, your product or your service, that will be amplified online. These should align with your overall company or brand marketing and customer service plan. 60) Set up a company page for your organization.

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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every company has different resources and different priorities. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. Use Google AdWords to research and bid on relevant keywords.