Advertising Microblogging Press Release Publishing 
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Email facilitates communications. Guess what? His response?
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). You say, “this is merely a story idea as there’s no advertising budget. Usually that’s the case anyhow.
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Techipedia: Tamar Weinberg
JANUARY 5, 2010
The Beginner’s Guide to Advertising on Facebook (Jonathan Volk): If you’re looking to advertise on Facebook, be it for your product for via affiliate marketing (in Jonathan’s case), take tips from this guy. He makes 6 digits a MONTH. There’s more than that, though, and David Walker walks you though it.
Webbiquity SMM
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). We’re all hungry for data.
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
I didn’t publish this right when I started writing it in January because it wasn’t a polished piece. I published a book, which, ironically, I scored through blogging. People don’t actively return to those press release sections of a website because they’re written in corporate jargon.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success. Good choice.
Techipedia: Tamar Weinberg
MARCH 24, 2010
For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. People can get my attention by helping me.
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