Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Debra told us that as a non-profit, there’s no budget for advertising. In BAGC’s case, that cross-promotion is going to predominantly happen on Facebook and Twitter. Make it easy to share and engage with content on the blog.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public relations, advertising, digital or pure social media. They can set up the Twitter account and the Facebook page.

Social Media 93

Social Media Sysomos Flickr Training 93

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Sherrilynne Starkie

JANUARY 8, 2018

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Digital Advertising. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This seems to try to put a twist on Twitter’s much-ballyhooed “ promoted tweets ,&# which received more than its fair share of attention. This could backfire on marketers. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.

Social Media 207

Social Media Tools Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 123

Influencer Ustream Authentication Social CRM 123