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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

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Social Sharing – Getting News Content Right in 2011

Proactive Report

Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#.

News 95
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. Eric’s Social Media Stat of the Week: Email Opens on Smart Phones and Tablets Have Grown by 82% in the Last Year. In that case, it’s a different story. Here comes the audible sigh, Jay.

Hubspot 114
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Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

I noted, as usual that mobile visitors represented about twenty percent of my overall traffic, split roughly 50/50 between tablets and smart-phones, which is exactly what I would expect from reading the latest tech news headlines. It seems we’re happier to buy on our iPads than our Dells, these days. Not there is it?