only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them. was also blasé about the iPad when it was announced in January. But after spending three days at a conference in San Francisco this week watching and talking to iPad users, I’m now convinced that tablets will all but displace laptops within the next few years. By “tablet,” I don’t mean “iPad.” Summit this week, I scanned the rows of iPad owners with envy. In contrast, the iPad’s battery life is conservatively rated at 10 hours. Travel-Ready. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Tips for Using the Apple iPad to Reach Professional Tradesmen The iPad has some great applications when it comes to calling on Contractors and Distributors alike. have an iPhone and I sure wouldn’t want to watch a presentation on it and it has one of the bigger screens for the smart phones. This could be an easy and convenient way to utilize the iPad. Those are my ideas on how to use the iPad. MORE >>

The child’s exasperation apparently came after having regularly used her mother’s iPad. Kids mimic these learned behaviors, such as iPad use (i.e., Frankly, my biggest concern would be having my baby barf on my $700 iPad. But what my son does beyond print—skating chats, watching streaming video of Cali skaters and checking out related photo blogs on his smart phone—is what makes him a typical media consumer, circa 2015. H omer Simpson understands children. Well, his children. All right, maybe just Maggie because she rarely speaks. Bravo, Homer. Amazing! MORE >>

Today with the iPad revitalizing the category, it’s expected to reach 81.3 This and the fact that there are more smart phones being sold each month than PCs means we need to rethink mobile as a viable means to getting to those younger folks (tradesman). recent survey from Nielsen showed that iPad users were more likely (even more than iPhone users) to click on ads, videos, multimedia and interactive offerings. Marketing Tools Social Marketing Traditional Marketing emarketer ipad neilsen tablets can help you reach tradesmenTimes they are a changing. MORE >>

Consider how many of your target market use smart phones and how often they access your site through their mobile device over their laptop. They use Square in order to allow easy credit card payment on iPads, and also allowing consumers to feel secure about their transactions. Mobile Socialnomics apple charity water iPad mobile mobile ads mobile website responsive design Social MediaSmall Businesses are realizing that mobile is meant for “today”, not “tomorrow” – and it’s time to get on board before falling behind. Not sure? MORE >>