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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics. Learn who your competitors are.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

One of the things I look for nowadays when I visit sites is how well they’re integrating their social network presences. This was something I noticed a few months back Debbie Hemley Reply Michele Corona May 13, 2010 at 11:49 am Excellent article on the holistic, proper approach to implementing social media.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. Where do they come off doing that?

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Neither the tweet or the follow up direct message was responded to in a timely fashion. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Tamar is also the author of The New Community Rules (July 2009).

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

More people were reached using one advert or one advertising channel. Again, this was not new – the British Empire enabled inter-continental trade centuries earlier – but the mechanism was still similar: a product was global by being sold in a series of local markets. Ideas and good products spread faster.

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How Young is Too Young?

Techipedia: Tamar Weinberg

At the same time, I think it’s imperative that kids, both my age and younger, get the opportunity to play outside and experience nature, family, and some good old-fashioned reading before they start using computers heavily. She’s “blogging&# in an offline, old fashioned, paper journal right now.

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