Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

Eventful 165

Eventful Overview Notification Study 165

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

Eventful 182

Eventful Conversation URL API 182

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported?

Eventful 172

Eventful Conversation How To Report 172

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 179

Eventful YouTube Embedding Course 179

Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

Advertising 171

Advertising API Apple Privacy 171

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. We’ve been accustomed to real-time reporting.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising.

Eventful 199

Eventful Campaign Aggregator Facebook 199

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Delayed Access to New Configured Events.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 203

Report Tips Aggregator Facebook 203

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be careful.

Metrics 169

Metrics CPM Advertising CPC 169

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” How do we manage the 8-event limit? The margin for error is small.

Advertising 216

Advertising Resources Facebook FAQ 216

Jon Loomer

FEBRUARY 22, 2021

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimization to eight events is far too restrictive for their business model. Events on an Unowned Domain (Ecomm Platform).

Eventful 197

Eventful Small Business Advertising Report 197

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. Custom conversions provide granularity for both reporting and optimization. Quick Refresh.

Conversation 187

Conversation Report Facebook Eventful 187

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. How Reporting and Attribution Will Be Effected.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

Eventful 185

Eventful Conversation Facebook URL 185

Jon Loomer

JUNE 2, 2020

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. Go here to sign up! Create a Trigger.

Eventful 211

Eventful Facebook Conversation Upcoming 211

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. Let me explain… Why this Happens.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Eventful 215

Eventful Facebook How To Conversation 215

Jon Loomer

FEBRUARY 8, 2022

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. In this post, I’ll give you the specific custom web events I use and why. Note that I’m being careful to say “custom web events” rather than “custom pixel events.” ViewContent.

Eventful 198

Eventful Facebook Vimeo Embedding 198

Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. The Solution: Facebook Pixel Event for Time Spent.

Eventful 215

Eventful Facebook URL Conversation 215

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 209

Eventful Conversation Facebook URL 209

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 137

Analytics Report Social Media Google 137

Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

Eventful 198

Eventful How To Report Course 198

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. You can use this for reporting, optimization, and targeting. You’ll do this — and create your events — by creating a new tag.

Eventful 185

Eventful Aggregator Widget Conversation 185

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Ignite Social Media

OCTOBER 20, 2021

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Nextdoor Advertising Solutions for Local Businesses and National Brands.

Advertising 155

Advertising Communities Real Estate Price 155

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago.

Eventful 181

Eventful Conversation Report URL 181

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Make sure to select your pixel and conversion event, too. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

Eventful 179

Eventful Tools How To Facebook 179

Jon Loomer

FEBRUARY 4, 2021

This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. You tried to set up a conversions campaign and have not yet configured your eight events.

Eventful 204

Eventful Aggregator Conversation Issues 204

Jon Loomer

SEPTEMBER 9, 2020

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

Eventful 167

Eventful Tools How To Facebook 167

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

FEBRUARY 5, 2021

Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. But a big obstacle that many advertisers are facing is that they do not own the domain. This allows you to optimize for that event rather than a link click or Landing Page View.

Eventful 211

Eventful Advertising Hosting Conversation 211

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The easy solution is to create a custom conversion that maps to that custom event. Quality traffic with Facebook ads is the Holy Grail.

Eventful 182

Eventful Aggregator Google Conversation 182

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 It was also how you accessed Event Configuration.

Conversation 187

Conversation Campaign Aggregator Eventful 187

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

Influencer 199

Influencer Campaign Report CPM 199

Jon Loomer

APRIL 22, 2019

But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. That changes with the Facebook pixel Event Setup Tool. A refresher on pixel events. How to use the Event Setup Tool. What Are Pixel Events?

Eventful 167

Eventful Tools Facebook How To 167