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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

Key Takeaways: Twitter banned and Google restricted political ads, so a large share of the digital political ad dollars will go to Facebook. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram.

Campaign 101
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. “The optimisation of advertising involves many factors. “The optimisation of advertising involves many factors. Audience Manager.

Twitter 89
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7 Essentials for Paid Media Plan with Examples

Oktopost

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. Many marketers fixate their advertising efforts on Instagram and Facebook. And it doesn’t stop at Twitter. First, focus on the story, not the sale.

CPM 148
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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there. Adbrite offers a unique way for publishers (including non-English speaking sites) to generate revenue on their content platform by letting publishers set a price for their inventory and then having advertisers bid on it.

Adsense 126
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Within paid marketing, we’ve conducted just around 30 paid marketing experiments in the last year alone, which have massively helped us make improvements to our paid marketing channel strategy, as well as incrementally decrease what it costs every time we acquire a new user.  

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What Would You Do With More Than 800M+ People?

Audiense

How many active users does Twitter have? If you do a quick check on Twitter’s website, the official number is 310 million. That’s 310 million Twitter users that advertisers can reach out to. What if we tell you that advertisers can now reach over 800 million people on and off Twitter – via Twitter?