Akamai Marketing

NOVEMBER 19, 2014

It isn’t a financial company, it isn’t a children’s nonprofit, it isn’t a government agency, it isn’t a church. Does the marketing and advertising world really want to be known as the analysis paralysis industry whose signature color is beige? Dave and Busters is a GAMING VENUE for grown ups.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities add value to brands and companies both in terms of valuation and in terms of increased sales. Having a large audience is important in the advertising world. You advertise TO an audience.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 21, 2012

At the very least, most companies should be at the “listening” phase right now. Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? Interesting question isn’t it?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

SEPTEMBER 10, 2013

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Captivate training is specifically tailored for social media, marketing and advertising consultants and agencies, to help you expand your understanding of motivations, both the motivations of YOUR clients and the motivations of THIER customers.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

JUNE 29, 2011

If your a web based company and you don’t have a successful funnel, fix that first. Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138