Sherrilynne Starkie
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost.
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Bill Hartzer
MAY 26, 2010
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. These tools help companies evaluate and determine consumer attitudes, brand perception and purchase intent from different forms of online advertising.
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost.
Webbiquity SMM
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. It will backfire. Assigning it to an intern.
Convince & Convert
MAY 20, 2012
If I’ve overlooked your favorite, please leave a comment. There are other types of social media software, such as social sign-in, social advertising, etc. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Important notes on this taxonomy: This list is not exhaustive.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Leave your additions, and any questions, in the comments! She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What about you?
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