Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. If you don’t know these things – finding them out before your social media campaign will improve its likelihood of success.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. What I like: Unobtrusive: Its a single email once a day.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156