Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 28, 2008

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation. Bottom line – TV becomes much more like the internet (IPTV) but with broadcast programming and ads will be bought and delivered like internet advertising!

Patterns 100

Patterns News Forums Marketing 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Moved past the banner ad quickly to get into “content generate share of voice” rather than buying eyeballs. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web. We love to see that stuff happen. What advice would you give a CMO if you met them in an elevator?

CPA 100

CPA Forums Price Campaign 100

Buzz Marketing for Technology

JUNE 27, 2008

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. Lesson # 3 : Learn To Use YouTube To Convey a Message. mobile web.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

Most recently, the site launched a co-branded version of their service for Best Buy. 10,000 Cents Buys You $100: Awesome Crowdsourced Art Project. advertising. About | Subscribe | Contact | Advertise. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. AltSearchEngines. RWW Daily by Email. RWW Weekly Wrap-up.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Get a YouTube account for video uploading. Another promotion tool: make videos on YouTube with URL links. advertising. Get a del.icio.us

Social Media 280

Social Media Brands Technorati RSS 280