Sherrilynne Starkie
JANUARY 2, 2018
The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.
Sherrilynne Starkie
JUNE 29, 2013
I liked that it had the ability to search through feeds to find specific content. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. This story was originally published on the Thornley Fallis blog.
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Sherrilynne Starkie
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Analysis of spikes. Volume spike analysis.
Sherrilynne Starkie
APRIL 3, 2015
Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Featured Headline advertising Facebook Marketing video' There’s a good reason for that. Facebook Mention: for celebrities only.
Sherrilynne Starkie
AUGUST 29, 2018
This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.
Sherrilynne Starkie
JULY 13, 2018
Augmented Reality could come to Facebook news feed ads soon. Facebook is testing the use of AR for product ads in the news feed. The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. PR expert Gini Dietrich has had some great results and shares them in this blog post.
Sherrilynne Starkie
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay. Photo credit: Wikipedia). I go to Dell to buy hardware, not words.”.
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