The Big(ger) Marketing Shift
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NOVEMBER 12, 2010
Conversely, almost one in five adults 55 and older say that they never trust that advertising is honest (18%), compared to less than one in ten 18-34 year olds who say the same (8%)." Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). online community. ecar tsudy.
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