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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Social media trends, platforms and technology are all always changing. Daily monitoring is a foundational activity.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Being active on social media when someone voices a need for your services makes you much more likely to get a referral. Look for trends you can correlate to social activity. Keep tracking them.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. Don’t use paid as s crutch.

Strategy 186
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Facebook to become the platform from which we run our (online) lives

Danny WhatMough

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity. Facebook as a platform.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. As a businessperson, social media platforms will help you reach your customers and prospects across the world, learn more about their needs, convey your commercial message, and get feedback instantly.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Searches can also be filtered by platform. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. The platform turns a presentation into a video slideshow (with voiceover/audio) formatted to upload onto YouTube with one click.&#.

Tools 206
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Missed Opportunities

Twist Image

The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community. What are some of the more common missed opportunities?

Sysomos 108