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The 4 Marketing Metrics Mandates

Convince & Convert

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example.

Metrics 128
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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove.

Campaign 109
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 144
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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Search Trends. Overall Traffic.

Metrics 60
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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. In the past, share of voice was used to measure the success of your paid advertising.

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11 Steps to the Best Social Media Marketing Campaign

Rebekah Radice

Planning (implementation, deployment, and tracking of critical success metrics). Below is an example of what our team at Post Planner looks like. If you have a large number of followers, but you’re not getting the social media engagement you’d like, your focus would be generating more activity. Email 4: Activation.

Campaign 143
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A Guide to Conversion Rate Optimization Tool Categories

Razor Social

You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc. Kissmetrics – Kissmetrics lets you track important conversion metrics, including first-time visitor conversions, return visitor conversions, as well as the visitor’s’ behavior on the site. Marketing Automation. Ad Conversion.