Buzz Marketing for Technology

SEPTEMBER 26, 2012

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

JULY 24, 2008

Take legal information as an example — I may have access to all of the same legal resources as a lawyer, but I don’t have the training necessary to know where to start looking. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. Go join that! Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

eLearning ROI and Metrics. There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom.

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

JUNE 27, 2008

Such a process would be anathema to a stopwatch-packing Taylorist, but its often how knowledge workers - particularly those involved in knowledge creation activities - work. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company.

Movable Type 100

Movable Type Education URL Process 100

Buzz Marketing for Technology

JUNE 27, 2008

A good example of ill-conceived (and premature) training approaches is seen in the many calls I get to put on training programs to help people become better managers. People can detect immediately a lack of alignment between what they are being trained in and how they are being managed. On my blog, David G.

Training 253

Training Skills Groups Groups 253