Small Business Mavericks

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The Effect of Gamification on Marketing

Small Business Mavericks

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

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Is Your Marketing Strategy A Marathon Or A Sprint?

Small Business Mavericks

I think that marketing should be approached like a marathon runner approaches training because you want to be doing a process that will be consistently getting you somewhere in the long run. . How can your business marketing strategies be more like a marathon? See the difference?

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Are You Overdoing Your Social Media Marketing?

Small Business Mavericks

If you read some web gurus, there’s no such thing as too much social media marketing. I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Blogs are slightly different.

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Are You Willing To Pay For Tweets?

Small Business Mavericks

Every time a new social media site comes online, marketing people try to find ways to use it to advantage. It’s their job to look for marketing opportunities at every opportunity. You could write it off to marketing costs, however, there is still some expectation of a return. Paying for tweets is not new.

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Do You Have A Social Media Training Policy?

Small Business Mavericks

You know, all the marketing strategies in the world are going to be useless if you aren’t training your employees to interact with the customer correctly. Your social media marketing plan should include appropriate training for your employees. Older workers who are just figuring social media out will make mistakes, too.

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Networking For Small Business – Facebook, Twitter or LinkedIn?

Small Business Mavericks

Social media is certainly dominating people’s minds when it comes to online marketing to consumers, but are they the best places to network with other business owners? admittedly big markets. admittedly big markets. LinkedIn is the second choice in many other countries, yet it is not really designed for consumer marketing.

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Two Sides of SEO

Small Business Mavericks

Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals.

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