Dave Fleet

FEBRUARY 15, 2011

The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities. For companies engaged in social media activities, this is a clear pointer that they need to incorporate a range of spokespeople in their activities. Social media and trust.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Your social media activities will naturally let you identify your most active users and your biggest fans. Here are eight pointers for scaling your customer support: 1. So, win the search battle.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Zero detail on actual social media activities. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

APRIL 26, 2011

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Didn’t people ever learn how to play nicely with others? A tale of false arguments.

Journal 366

Journal Social Media Advertising Engineering 366