article thumbnail

6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Considering how skittish some marketers have been over the years on the subject of gated content, this is some real compelling data. But NetLine’s data isn’t alone. Buyer-level intent data is perhaps the best means to accomplishing this. If that’s enough for you, since 2019, demand has risen 77%. Don't hate the gate.

B2B 157
article thumbnail

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

article thumbnail

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Except for Bayer, Novartis and a few others, many brands chose to not be active on Instagram. Once you know who your audience are, let data tell you when they’re most active and receptive to content from your brand. For example, Abbvie doesn’t have a corporate Facebook page though they have a careers page on the social network.

article thumbnail

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

While nifty, QR codes are often not the easiest and most convenient method of information retrieval, and when utilized to convey data that could be more seamlessly delivered in another format, they become downright head-scratching. Be motivated enough to actually perform behaviors 1-3. I cannot overstate that characteristic enough.

article thumbnail

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Images must also not promote lotteries, money or pharmaceuticals. Collecting data without express permission (usually performed by an app). These great apps allow you to correctly run awesome contests or page promotions, gather data, boost your promotions and notify winners. Images cannot be Facebook branded or associated.

article thumbnail

This can be done as part of the before mentioned buy-sell agreement.

Writtent Blog

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement. An online form is a more convenient and efficient means of data gathering.

Buy 40