Akamai Marketing

FEBRUARY 8, 2011

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. Below this data, are the actual tweets about the post and who tweeted them.

Postrank 134

Postrank Analytics Tools Klout 134

Convince & Convert

NOVEMBER 23, 2010

For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Because so much data was at our fingertips, we tried to measure everything – because we could in fact do so. Behavior-Based instead of Aggregated Data.

Metrics 128

Metrics Postrank Klout Marketing 128

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Theory is all very well, they (you) said. Not that difficult, is it?

Postrank 151

Postrank Campaign Tourism Social Media 151

The Way of the Web

APRIL 7, 2011

If you’re interested in playing around with data and search, then it’s definitely worth checking out, but the important thing for this article is in the picture: It’s a picture of a T-Shirt sent to me by Blekko. Out of the initial 200 T-shirts, they’re likely to convest a fair amount – say 20%, or 40 people.

CPM 33

CPM Marketing Postrank NoFollow 33

ProBlogger

APRIL 6, 2011

Examples of four common actions that you can sell: sales: work out how you can sell their stuff directly within a matter of clicks. rolling surveys: a survey that repeats itself, capturing data about the same questions every few months. Shortcuts via statistics, data and numbers. This sort of data is very precious.

Blogger 42

Blogger Brands Survey Cost 42

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. There are three modes: Overlay (click data), Heatmap (popular areas) and Confetti (each individual click on the page).

Resources 77

Resources Netvibes Marketing Delicious 77

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. You will need an audit.

Questions 277

Questions Social Media How To Postrank 277