Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. Busy, time-pressed high-level executives prefer this approach to focus groups.

Research 149

Research Focus Group Marketing Survey 149

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

AUGUST 23, 2016

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. 89% of 18-29 year-olds are active on social media. 89% of 18-29 year-olds are active on social media. Marketers spent more than $8.3

Social Media 40

Social Media Avatar Social Networking Compete 40

Kikolani

AUGUST 18, 2015

I’m not saying to stop your social activities. But your main focus has to be your website. Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2. They aren’t really yours, they are just borrowed.

Content 60

Content How To Reddit Campaign 60

Later

JUNE 11, 2021

According to Twitter’s Letter to Shareholders , Q4 of 2020 saw a 27% increase in YOY (year-over-year) monetizable daily active usage. Twitter is going from strength to strength — so if you’re not already active on the platform, now could be a great time to start. The takeaway? UN Women (@UN_Women) April 14, 2021.

Twitter 86

Twitter How To Compete Hashtag 86

Buffer Social

JANUARY 2, 2019

Like for example, Airbnb now sends personalized trip and activity ideas based on your upcoming trips. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. And Netflix offers shows to watch based on your taste. All of that is personalization.

Trends 111

Trends Social Media Data Authentication 111