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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. BuzzStream. Followerwonk.

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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Never wait until the climate is just right to actively experiment. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Are they on social media?

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You don’t need to learn color theory or invest in complex programs, but gaining the proficiency to add text overlays and logos to your photos can significantly improve your content’s performance on visually-oriented social media networks like Pinterest, Facebook, and Google+. Use Excerpts Throughout Your Website. Ask for What You Want.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

It’s a must read for any PR professional moving into or active in this space. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. As bloggers, we’ve all experienced it: the completely off topic pitch.