Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

The Way of the Web

JANUARY 3, 2010

It’s another hugely interesting impact of gaming as the interactive entertainment medium which has risen up to compete with traditional entertainment forms (TV, radio, print), and at the same time powers so many new entertainment forms (Facebook’s gaming population is massive, as one example). There's nothing but increase.

Virtual World 33

Virtual World FeedBurner Press Release Crowdsourcing 33

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Wouldn’t you think that NSA and TSA might benefit from being able to collaborate with one another? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Koka Sexton

DECEMBER 20, 2009

How to: Build a Social Media Cheat Sheet for Any Topic From ReadWriteWeb: Step-by-step instructions, with screen shots, for a process to get up to speed on the social media activity in your field or market as fast as you can. Use Twitter for your Business the Right Way From Twitip: Some tips to rub your Twitter followers the right way.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

How to: Build a Social Media Cheat Sheet for Any Topic From ReadWriteWeb: Step-by-step instructions, with screen shots, for a process to get up to speed on the social media activity in your field or market as fast as you can. Use Twitter for your Business the Right Way From Twitip: Some tips to rub your Twitter followers the right way.

List 96

List Social Media Case Study Wiki 96

Social Media Strategery

SEPTEMBER 24, 2008

Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. One of the other areas that we’ve branched out into social media consulting.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MARCH 2, 2009

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. Show them how they can use del.icio.us

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

JULY 11, 2010

Changing policies, getting buy-in, and taking risks Strengths: Able to destroy morale with a single agenda item; has the uncanny ability to rattle off the most obscure policies and regulations ; able to turn “quick wins&# into insignificant activities that will never amount to anything; Weaknesses: Change.

Gov 2.0 139

Gov 2.0 Social Media Collaboration Web 2.0 139

Social Media Strategery

MARCH 7, 2010

or open gov is – but they do need to understand that their government is actively trying to do more to communicate and collaborate with them. or open gov is – but they do need to understand that their government is actively trying to do more to communicate and collaborate with them.&#

Gov 2.0 119

Gov 2.0 Forums Collaboration Data 119

Buzz Marketing for Technology

JUNE 27, 2008

For example, the priorities for a PLE are different for a tertiary student, a university administrator, an instructor, a working professional, or an adult who persues an eclectic path of lifelong learning. Only some VLEs provide shared file areas and collaborative facilities like chat and discussion forums.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Waxing UnLyrical

NOVEMBER 24, 2010

1000heads identified that this range would only appeal to those living with such allergies, but that this niche community was very active in sharing advice and had a nostalgic/strong emotional connection to foods they could no longer eat. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Social Media Strategery

APRIL 2, 2010

I define it as “the strategic use of technology to transform our government into a platform that is participatory, collaborative, and transparent” but that’s just one definition – there are a LOT more. It’s low risk, and it will give you a starting point for your online activities. The Fundamentals Government 2.0

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Social Media Strategery

FEBRUARY 15, 2009

They all want to know how/if social media can help them become more transparent, participatory, and collaborative. Before going out and hiring any social media “consultants,&# assume that there is already someone within your organization who is actively using social media and who is very passionate about it.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Viper Chill

MARCH 4, 2010

These are some high profile examples, but there are literally millions of useful sites online. This might not sound great but everyone active online in any space online is generally just thinking about what’s in it for them. For example, this site is “trying&# to rank for the phrase viral marketing.

Google 87

Google How To SEO Sites 87