How Social Media Data Gives FMCG Brands an Edge Over Their Competitors
Talkwalker SM
MARCH 17, 2016
With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. Mumsnet is the largest forum in the UK for discussions about babies and children. Chart (left) showing top topics of discussion around Pamper and Huggies on Mumsnet forum. 2015 – March 2016).
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