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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]

Buffer Social

magazine, her most recent book, Stand Out , was named the #1 Leadership Book of 2015 by Inc. It’s useful and powerful to be a curator of other people’s good stuff. But, if you really want to establish an expert reputation, the fast ticket to do that is creating your own content. In Dorie’s words… 1.

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Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? We curate our feeds and, for the most part, decide who will get that free and regular access to us. How should it look?

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How to Apply Youtility to Internal Communication

Convince & Convert

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). are “actively disengaged” ( Gallup, 2015 ). Insource Youtility.

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The Heard, the Ignored, and the Game-Changing: A Guide to Social Listening

Oktopost

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. By 2021, almost half of marketers had embraced social listening.

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FINRA and Social Media: 7 Tips to Stay Compliant

Hootsuite

FINRA’s overarching goals are to protect investors and ensure market integrity. Linking to third-party websites Curated content is a great way to round out your social media content calendar. Check for anything that violates compliance requirements or creates reputational risk. The FINRA social media goals are the same.

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5 Funny Social Media Predictions for 2018

agora pulse

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. The advantage of course is that you will tap into the FOMO market and in theory make your content more valuable and grabable. Setting up a social media store was huge between 2015- 2016.