2015 Community building Engagement Marketing 
Social Media Strategies Summit
JANUARY 22, 2021
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.
Sprout Social
FEBRUARY 16, 2023
Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.
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Oktopost
OCTOBER 23, 2019
Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.
Hootsuite
MAY 13, 2021
24/7 social media coverage is just not realistic or healthy,” says Nick Martin , Hootsuite’s global social engagement specialist. “I You don’t just work in social media,” says Nikki Sunstrum, director of Social Media and Public Engagement for the University of Michigan, in a tweet. I always set firm work hours,” he explains.
Ignite Social Media
JULY 31, 2017
We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2015/2016, organic reach was down to 2.6% of brand’s audience.
Unmetric
JULY 26, 2018
Social media has become an invaluable asset for marketing in higher education. Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels. Audience Size and Engagement. According to research on social media use in the U.S, fans respectively.
Pam Moore
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.
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