Sprout Social

MAY 10, 2022

Brand marketing is a subset of marketing focused on developing and maintaining a company’s overall reputation. Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement.

Social Media 114

Social Media Brands Marketing Meme 114

Ignite Social Media

MAY 18, 2016

In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. Key Watch-Out #2.

Findability 111

Findability Social Media Collaboration Team 111

Sprout Social

JANUARY 21, 2021

However, doing so could also damage your brand’s reputation. Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business? In short, your personas from 2015 shouldn’t look the same as your personas from 2021. Avoid being perceived as out of touch. Did they land?

Sentiment 131

Sentiment How To Marketing Analysis 131

Convince & Convert

MAY 2, 2016

Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Engagement and conversion levels are important factors to measure for your social media posts. UPS (@UPS) December 31, 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

APRIL 7, 2015

Youtility for Internal Communication, then, would mean focusing on listening to understand what employees need to be more engaged and how the company can improve the employee’s life by providing it. Employee engagement is one of the most common and important goals for a communication function. Organizational reputation.

How To 60

How To Yammer Metrics Statistics 60

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. Case in point, the Chipotle E Coli outbreak in 2015.

Press Release 90

Press Release Banking Reputation Marketing 90

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Lesson 3: Reputation is fragile, so plan for mistakes. The timing was awful.

Influencer 85

Influencer Social Media Hubspot Travel 85