2015, B2B, Curation and Social Media

How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. The answer for LinkedIn—especially for companies in B2B or career-related industries—is a resounding yes.

LinkedIn B2B Authentication Small Business

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Subscribe to “B2B Marketing Now” to stay up to date ! Spotify adds new Facebook sharing option. This is an interesting item to include here but stay with me.

Marketing

Marketing YouTube Overview Instagram

Marketing Financial Services: Balancing Compliance with Charisma on Social Media

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

Social Media

Social Media Marketing B2B Banking

4 Tips for Honing Your Content to Reach Gen Z

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Content

Content Tips Analysis Curation

5 Proven Strategies for Improving Your Social Media Engagement

Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

Social Media

Social Media Engagement Strategy B2B

9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types

Types Social Media Statistics HootSuite

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media

Social Media Tumblr Marketing B2B

36 Sensational Social Media Stats and Facts

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media

Social Media Social Networking Real Estate CPC

The Heard, the Ignored, and the Game-Changing: A Guide to Social Listening

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment

Sentiment B2B Trends Social Media Management

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). Social Fresh ). B2B content matters. Social Fresh ). NewsCred ).

NewsCred

NewsCred Statistics Social Media B2B

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools

Tools Content Marketing ROI

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016. The best part?

Tools

Tools Content Marketing ROI

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. Many brands struggled with social media early on.

B2B

B2B Influencer Social Media BuzzStream

Building Brand Awareness and Authority on Social Media in the SaaS Industry

Oktopost

MAY 8, 2023

As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. The Benefits of Social Media for SaaS Businesses It helps you reach your audience right where they are Consistently working to improve your website with quality content is incredibly beneficial.

Industry

Industry Social Media Brands B2B

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Do your images inspire your readers to take action?

Content

Content B2B Marketing Hubspot

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics

Statistics Social Media B2B Marketing

Ultimate Guide to Social Media Marketing

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media

Social Media Marketing Hashtag LinkedIn

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics

Statistics Social Media B2B Marketing

77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

JULY 6, 2016

Check out this list of blogging stats we curated for you. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Source ).

Strategy

Strategy Hubspot B2B Blogger

Social Media Informer

How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Trending Sources

Marketing Financial Services: Balancing Compliance with Charisma on Social Media

4 Tips for Honing Your Content to Reach Gen Z

5 Proven Strategies for Improving Your Social Media Engagement

9 Types of Social Media and How Each Can Benefit Your Business

23 Outstanding Social Media Marketing Guides

36 Sensational Social Media Stats and Facts

The Heard, the Ignored, and the Game-Changing: A Guide to Social Listening

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Top 7 Online Tools to Automate Your Content Marketing

Top 7 Online Tools to Automate Your Content Marketing

How Social Media and Influencers Have Radically Changed B2B Marketing

Building Brand Awareness and Authority on Social Media in the SaaS Industry

88 Expert Content Marketing Posts Worth Another Read

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Ultimate Guide to Social Media Marketing

79 Remarkable Social Media Marketing Facts and Statistics for 2012

77 Blogging Stats to Improve Your Blogging Strategy

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