The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)
Buffer Social
NOVEMBER 29, 2018
REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. And that’s applicable to businesses of any size.”. This action wasn’t a one-off, though.
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