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3 biggest brand blunders on social media

Socialmedia.biz

of American customers use social media to interact with their favorite business at least one to three times per day, therefore, it comes as no surprise that 92% of B2B marketers in North America are flocking to these platforms to boost their online presence. Almost 58.6%

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How to roll out a successful rebrand on social media

Sprout Social

Going from “discount” or “affordable” to “premium” or “boutique” (or vice-versa). This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. You’re struggling to stand out in your industry.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Social Media Facts & Figures for B2B Sales by Inside View.

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5 Best-Practice Email Marketing Case Studies

Convince & Convert

Instead of trying to squeeze in a promotion at the bottom of an email, Birchbox smartly sends email subscribers a follow up email where they claim to have “forgotten” a discount code to Rent the Runway, a dress rental company that fits their online profile. Yet Hammock managed to increase open rates by 48% for B2B companies.

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Ultimate Guide to Social Media Marketing

Sprout Social

Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Increased Facebook clicks 8.5

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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).