Remove 2014 Remove B2B Remove Discount Remove Social Media
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How to roll out a successful rebrand on social media

Sprout Social

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. This is a problem that many B2B brands and SaaS companies face. The short answer? It depends.

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3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6%

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

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5 Best-Practice Email Marketing Case Studies

Convince & Convert

It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. Yet Hammock managed to increase open rates by 48% for B2B companies. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most?

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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77 Blogging Stats to Improve Your Blogging Strategy

Writtent Blog

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).