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3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S. Almost 58.6% Almost 58.6%

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How to roll out a successful rebrand on social media

Sprout Social

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Going from “discount” or “affordable” to “premium” or “boutique” (or vice-versa). This is a problem that many B2B brands and SaaS companies face.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. B2B Marketing and Social Media. Twitter has the fifth oldest.

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Ultimate Guide to Social Media Marketing

Sprout Social

Community building is also an important aspect of social media marketing. Resource Your Guide to Social Media Targeting Via Sprout Use Your CTA Button In 2014 Facebook unveiled a new call-to-action button for businesses. If you're in the B2B space, LinkedIn is a must. Included as a top LinkedIn business page of 2014.