Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 57% of marketers report custom content is their top marketing priority for 2014. B2B marketers with a documented strategy are more likely to consider themselves effective. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Google Analytics) at 59%. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love.   That’s where this article comes in.

Metrics 98

Metrics Content Marketing Newsletter 98

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI.

ROI 272

ROI Data Analysis Conversation 272

SalesChoice

JUNE 6, 2017

According to Accenture and CSO Insights (2014), Chief Revenue Officers and sales leaders of the Fortune 500 have low confidence levels (less than 15%) in achieving their sales plans. SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com.

Patterns 20

Patterns Analytics GPS eBook 20