The Realtime Report

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. only 4% think that a leader?

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.

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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. This age group is 53% more likely than all U.S.

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44% of Australian Social Media Users Happy To See Ads

The Realtime Report

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Many (31%) don’t share product info at all via social channels.

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Teens Prefer Tumblr Over Facebook

The Realtime Report

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Here’s the breakdown per platform: Tumblr dominated, used regularly by 61% of teens and 57% of young adults surveyed. Facebook drew in 55% of teens and 52% of young adults.

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