Remove 2012 Remove Mobile Remove Social Media Remove Sports
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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%. education went up 421%.

Mobile 170
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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile 182
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Million Facebook Friends Body Slam Sports Broadcasting.

Trends 258
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Welcome To The One Screen World

Twist Image

Screens are mobile. Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. One senior media executive was discussing the power of a four screen world. Screens are everywhere. Screens are connected.

iPad 105
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Some Perspectives on Pinterest

Social Media Marketing

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. He Said / She Said "But wait," I hear you saying, "isn't Pinterest for women?" Shame on you.

Apparel 167
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257
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Post-Patch Hyperlocal Apps: What (If Anything) Works?

The Realtime Report

Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. It’s a bit like having a garage sale, but on your mobile — and with lots more connections. Businesses, pay attention.

Mobile 155