Remove 2012 Remove Foursquare Remove Marketing Remove Mobile
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Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I’m on record as being a fan of Foursquare’s strategic pivot toward real-time, location-aware advice and counsel.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. As of 2012, 116 million Americans owned smartphones.

Mobile 167
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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

Thanks to their mobile phones, people are now spending more time online than watching TV. Television usage has remained the same since 2012. Mobile usage, especially smartphones and tablets, has increased. of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. of total mobile usage.

Mobile 105
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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272
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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. million in the US market.

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One Social Thing Wrapup – Week of 6/4/2012

Convince & Convert

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. Who is Using Twitter?

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327