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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 million users in July 2012 (on Android/iPhone), up from from 5-6 million per month from March through June. Foursquare usage in July was up 118% year-over-year. via Google. Tumblr: 83 million blogs.

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Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. The tweet garnered not only the most retweets in 2012, but the most retweets in history (over 817,000, as reported by the Washington Post.). via Google.

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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. via Tumblr.

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Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I’m on record as being a fan of Foursquare’s strategic pivot toward real-time, location-aware advice and counsel.

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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. In short, think of Crowdit as a Foursquare for nightlife. The mobile consumer. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Tagged: 20 million unique monthly users.