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How to Turn Social Connections Into In-Person Sales

Convince & Convert

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The company’s fluency in social media drove holiday sales in 2012. Please Support Our Sponsors.

How To 129
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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now . The RSS feed is: [link].

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IAB ‘Direct Brands to Watch’ are Winning with Consumer Content

Pixlee

As we noted, digitally native vertical brands have a deep understanding of what inspires their community, and they curate user-generated content to further brand image and reach, offer social proof for products, and welcome customers to engage with their brands. American Giant. Gwynnie Bee. Christine Hunsicker, founder and C.E.O.

Brands 41
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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Do you want to see what these influencers are posting about your brand?

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Top 7 Instagram Marketing Trends for 2020

Later

Here’s an example from the Instagram retailer Lisa Says Gah : Later’s resident “no-edit edit” expert @lexiecarbone recommends using the VSCO filters A4, A6, A10, AL5, S2, N3, or J2 (AL1 is good for indoor photos as it softens the LED light). View this post on Instagram. View this post on Instagram. chrisvpipkinsc)!

Trends 87
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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. But only 39% of Gen Z trusts companies to protect private data.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). Retailers are the biggest spenders on display ads, accounting for 21% of total spending. ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year.