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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Overall, U.S.

Retail 217
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Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” A collection of data from NYU (also cited in the study) shows a 459% surge in customer communication on Facebook for America’s biggest retailers, measured over Thanksgiving week in 2011 and 2012.

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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Which site has a greater percentage of users engaging with brands?

Buy 194
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

In 2012, Facebook became the first social media network to ever surpass one billion monthly users. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Facebook’s Historic User Data Runs Deep. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

Facebook 130
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Retail surged on mobile during the holidays, but click volume declined YoY. Google and Yahoo!-Bing

CPC 122
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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement?

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The Amazon That You Don't See (That Google And Facebook Are Watching)

Twist Image

In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. consumer data. consumer purchase data.

Google 66