Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217
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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

The thick of the 2012 holiday season is here. Any way it’s presented, personalizing the customer experience across all channels is an essential practice for a marketer wanting to be on top of the game. Related posts: Are You Making These Costly Holiday Mobile Mistakes?

Mobile 225
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012.

Mobile 225
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Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

I even put a date on it Jan 1 2012. In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. But there are challenges to this happening that were not apparent when email rolled out across the enterprise. The issue is Brand “voice”.

Company 100
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

The thick of the 2012 holiday season is here. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Are You Making These Costly Holiday Mobile Mistakes? 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

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Five Signs Your Online Customers May Be Cheating on You

Buzz Marketing for Technology

The thick of the 2012 holiday season is here. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Are You Making These Costly Holiday Mobile Mistakes? Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution.

Patterns 257