Buffer Social
NOVEMBER 13, 2023
In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” They even closed their stores and sent their employees home. Their goal was for their customers to feel empowered to skip Black Friday and #OptOutside.
Pixlee
OCTOBER 27, 2016
Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. In spring of 2011, 35 percent of American adults owned a smartphone. UGC Expands Reach. UGC Establishes Trust.
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Ignite Social Media
DECEMBER 8, 2017
Snapchat: Snapchat is the youngest of the bunch, both in its age as a platform (it was founded in 2011) and in its users, most of who are under the age of 24. Commenting on a post, liking a photo or comment, or sharing UGC are all great ways to interact with and strengthen your brand’s bond with consumers.
Hootsuite
JULY 4, 2022
The Royal Bank of Scotland partners with TikTok influencers to create user-generated content (UGC) on a range of money-related topics including money-saving tips for students, advice for buying your first home, and ways to avoid financial scams. The bank’s content strategy performs really well, with some videos gaining over 2 million views.
Pixlee
DECEMBER 31, 2018
Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. . Boasting over a century of experience as a home goods brand, Newell is also an early adopter of Smart Home tech with products such as the Onelink smart smoke alarm.
Mindjumpers
JUNE 16, 2011
Last week, I visited the Internet Week 2011 in New York. Video & UGC , the “traditional” video sites like CollegeHumor.com, are having less and less user generated video content – today more than 70% is editorial content. ?Vyou.com Last week, I visited the Internet Week 2011 in New York.
Social Media Strategies Summit
AUGUST 11, 2022
Created in 2011 as a way for clients and agencies to share ideas and best practices, it’s become one of the industry’s most popular leadership forums. Instant Pot shows that’s simply not the case because its Facebook Group is 100% reliant on user-generated content (UGC). This is precisely where The Oystercatchers Club comes in.
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