Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen!

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 11, 2010

link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. You're right on about Twitter being only one of the channels for communication on the social web. I love Twitter. It enriches my life every day.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. Build a website.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. link] themaria Hi Jay, I echo the sentiment that you express here. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

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Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

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Social Media Strategy Mobile Consultant 119