Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Now while the picture on the cover (above) was pretty disturbing, the leaflet is actually a great marketing tool from the fast-food giant.

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Creative Commons Disqus Travel News 26

Jeff Esposito

JULY 9, 2010

Written on July 9, 2010 by Espo in Five for Friday How was your week? The email marketing companies started the buying frenzy and other industries have followed suit. How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 27, 2010

Written on August 27, 2010 by Espo in Five for Friday For a short week, it seemed like this week lasted forever. How Much Can ‘Jersey Shore’ Cast Really Do for Marketers? – « Previous Post Next Post » blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Unported License.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Cartoon of the day Five for Friday 09.24.10

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

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CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 6, 2010

Written on August 6, 2010 by Espo in Five for Friday Image via @laughingsquid Is it me or is the summer slowly fading away? Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

JULY 23, 2010

Written on July 23, 2010 by Espo in Five for Friday I must be getting old. Social media turf wars: are marketing and PR on a collision course? This is a great article and conversation around the budding (if not all-out) feud between marketing and public relationships in the social media space. Unported License.

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Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JULY 30, 2010

Written on July 30, 2010 by Espo in Five for Friday Despite starting slow this week really picked up for the better and closed out July on a good note. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Home About Archives Press Clips Spark Advisors Suggested Reading Five for Friday 7.30

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Creative Commons Disqus Campaign Video 24

Jeff Esposito

JULY 21, 2010

While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This group would be the official welcoming committee for opposing players coming into the Q.

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