Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. For us, it was our sales and success teams. Add the landscaping: Launch a brand campaign.

Brands 126

Brands Team Industry Research 126

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. trillion historical conversations going back to 2010 to help brands track trends online. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

JULY 2, 2014

Here are six ways to keep your brand in check and portray your company authentically: 1. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. For instance, when Gap decided to change its logo in 2010, the public completely rejected it via social media.

Brands 144

Brands Survey Construction Comparison 144

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. And you all though big brother was all bad Reply The Sharper Image Review July 6, 2009 at 3:09 pm It makes one wonder whether anyone is truly being authentic. © 2006-2010 Tamar Weinberg. Sad, actually.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Success with the crowd lies in authenticity. Great post!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122