Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97. .

Social Media 129

Social Media Marketing Social CRM Consultant 129

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JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

Social Media Strategy Consultant Blogger 142

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APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site.

Social Media 121

Social Media Content Analysis Sports 121

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MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

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MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. I was there speaking at the Counselor’s Academy PRSA annual conference.

Marketing 124

Marketing Social CRM Conference Social Media 124

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APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

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APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 150

Social Media Strategy Influencer Social CRM 150

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MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

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SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

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SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • Bonus: My list of social media monitoring tools that I collect to share with others and test myself. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

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SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

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SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Most of the rest are from spring 2010 or earlier. I don’t think it would have.

Social Media 143

Social Media Strategy Social CRM Consultant 143

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AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

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JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 130

Social Media Strategy Influencer Case Study 130

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AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Consultant Social Media Sites 167

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AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Marketing Consultant 167

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FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

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MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

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APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. link] Zack Nice analysis! link] Zack Nice analysis!

iPad 138

iPad Content iPhone Wireless 138

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APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

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APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

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SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Excellent for down-and-dirty competitive analysis.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.

Social Media 119

Social Media Strategy Survey Social CRM 119

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JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Foursquare Consultant Airlines 129

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MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. it’s difficult to get into much detail.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. Facebook’s gyrations alone are enough to keep you on your toes.

Social Media 155

Social Media Strategy Consultant Social CRM 155

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SEPTEMBER 20, 2010

Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot. How often does an exec say “Argh, our competition is getting a lot of ink — we need a PR firm!

Social Media 116

Social Media Strategy RFP Social CRM 116

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. You can’t have it both ways.

Social Media 149

Social Media Strategy Energy Consultant 149

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JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. The problem is bandwidth.

Social Media 128

Social Media Strategy Report Buy 128

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SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. link] Ryan McCormack Hi Jay, Thanks for the thought-provoking analysis. Maybe next year.

Social Media 128

Social Media Strategy Conference Eventful 128

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JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need.

Social Media 120

Social Media Strategy Mobile Consultant 120

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SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Strategy Affiliate marketing Company 161