11 Common Mistakes That People Make With Their Personal Brands.
Techipedia: Tamar Weinberg
OCTOBER 7, 2010
To have credibility, you need to have other people in your field willing and able to testify to your competence. People will expect you to back up your brand with the truth, so when you fail to perform, they immediately begin to question your competence. Rather than stay in your own zone all the time, get out there and meet people.
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